As we look back on the incredible growth and success of Ivy Societe in 2024, we want to take a moment to celebrate the achievements of our platform and the amazing contributions of our advertisers and clients. Together, we’ve continued to build a community that is flourishing, trusted, and continually innovating. Here’s a recap of what we’ve accomplished together.
A Surge in Visibility
We saw a significant increase in traffic to the Ivy Societe website when reviewing December 2023 vs December 2024, doubling the visitors we received. Over 2024, our site received a 24% increase in new users, and 35% increase in pageviews, with millions of unique visitors. This surge demonstrates the growing trust in our platform and the expanding reach of our incredible advertisers. Our SEO results for last year also brought in significant organic traffic (48% growth year-over-year) and visibility for advertisers, and we now rank in the top four results for all major keywords.
Our social media presence has also flourished, with higher reach on our social channels than ever before, thanks to our dedicated followers and their engagement with our content. These platforms have allowed us to showcase advertisers’ profiles and engage with the wider public, amplifying visibility and connections. In 2024 our content reached over a million users, and we’re excited to continue to showcase our community in 2025.
Site Engagement on the Rise
Engagement across the Ivy Societe site soared by 31% in 2024, with more users interacting with profiles, utilising advanced features, and exploring the content our advertisers provide. This heightened activity reflects the platform’s growing reputation as a trusted, vibrant hub in the sex work community.
Welcoming New Advertisers and Clients
The Ivy Societe community continues to grow stronger, with 400 new verified advertisers joining us last year. We’re proud to welcome them to the community and work closely with them to showcase their profiles and brands to their fullest potential. We were equally thrilled to welcome thousands of new client accounts, who have trusted Ivy Societe to connect them with remarkable experiences.
Innovative New Features
Innovation remains at the core of our platform, and last year we launched several exciting new features designed to improve user experience and engagement. Here’s some of our 2024 highlights:
We launched IVSO: An optimised and customisable website platform that syncs with advertiser’s Ivy profiles. We know that escorts are short on time but branding is essential, so we built a solution that is simple to use and creates maximum impact. We also made it free for our Premium and Elite advertisers. Check out IVSO now.
We rebranded and redesigned our website: We’re committed to giving our users the best experience when they visit Ivy Societe. Our redesign introduced dynamic features like a suburb search function, homepage sliders and centralised reviews in our new branding.
Investing in our social media presence: We wanted to highlight our advertisers on our social channels, so we hired a team dedicated to connecting with our growing social media audience. By creating and sharing high-quality, tailored content, we’ve strengthened our brand’s voice online. This has not only boosted awareness but also driven meaningful growth in traffic, profile visibility, and bookings across the platform.
Engaging Content and Conversations
In 2024, our blogs sparked meaningful discussions and provided valuable insights into the industry. Our top blogs and journals highlighted diverse topics and expertise from our advertisers. The positive engagement and thoughtful conversations around these pieces are a testament to the community we’re building.
Ivy blogs to revisit:
‘Must-read books by sex workers and why they matter’
‘Why reviews play a vital role in attracting bookings for advertisers’
‘Why IVSO is the perfect website platform for escorts’
Escort journals to revisit:
‘Unattractive clients’ by Ember Organa
‘Seeing a couple as a dominatrix’ by Nina Nyx
‘Reflections of a high-class escort: my first week in the world of luxury’ by Sofia Rush
Looking forward
None of this would have been possible without the incredible contributions of our advertisers and clients. Your commitment to creating authentic, respectful connections and your feedback to help us improve have been invaluable. Together, we are building a platform that thrives on trust, respect, and innovation.
As we celebrate the growth and success of Ivy, we are excited for what the future holds. With plans to introduce even more cutting-edge features and continue supporting our advertisers and clients, the next chapter of Ivy Societe promises to be just as remarkable.
Thank you for being a part of this journey. Here’s to continued growth and success in 2025!
