Welcome to the digital age where content is king! Yet, keeping up with the relentless demand for fresh content can be overwhelming. But what if I told you there’s a magic trick up my sleeve? It’s all about repurposing your social media content into comprehensive blog posts. With this strategy, you’re not just recycling; you’re upcycling your content into something better.
Why Repurpose Social Media Content?
If you’re wondering whether repurposing is worth your time, I’ve got some game-changing benefits that may sway you:
Financial Efficiency
Let’s face it, producing high-quality content comes with a price tag. You may either be hiring top-notch freelance writers or perhaps you have an in-house team that requires salaries. Either way, creating content from scratch can run up a tab. Repurposing helps you utilize existing resources, cutting down on costs.
Reach a Diverse Audience
Each social media platform has its own unique demographic. Twitter is generally more news-oriented, while Instagram is all about the visuals. Repurposing allows you to tailor the same content for different audience types.
Boost SEO Metrics
Google algorithms adore new content, especially when it’s rich and useful. Refreshing your old social media posts into elaborate blog articles not only increases your content volume but also can lead to improved SEO rankings. According to Moz, regular updating of content can significantly impact your domain authority.
Making Repurposing Work
What’s better than real-life examples to back up the theory? Let’s take a look.
Gary Vaynerchuk: Content Genius
Gary Vee is the epitome of a content repurposing pro. He seamlessly integrates content across multiple platforms, reaching different audiences while maintaining a consistent brand voice. He’s known for converting his podcasts into blog posts, social media snippets, and even e-books.
Buzzfeed: From Lists to Videos
Buzzfeed’s Tasty platform initially started as listicles featuring delicious recipes. Those articles eventually transformed into highly engaging video content that’s shared across Instagram, YouTube, and Facebook. The reach has been tremendous.
The Infatuation: From Instagram Hashtags to Blog Success
Food recommendation platform ‘The Infatuation’ initially gained traction on Instagram using their hashtag #EEEEEATS. Eventually, those hashtags and short reviews turned into full-fledged food guides on their blog, covering multiple cities.
Tools to Facilitate Repurposing
Fortunately, there are various platforms that can help streamline your repurposing efforts.
CoSchedule
CoSchedule provides content marketing calendars that help you schedule your repurposed content effectively. It can integrate with WordPress, allowing for seamless content management.
Canva
Visuals are a critical part of your blog. Canva can help you redesign your social media images to fit your blog aesthetic.
Trello
Trello boards can be your central hub for all repurposing activities. Create cards for each piece of content and move them through columns as you transform them from a social post to a blog post.
Hootsuite
Hootsuite is a brilliant platform for managing your social media posts. But did you know that it also provides analytics? You can gauge which posts had the most engagement—these are your repurposing gold.
Grammarly
Your blog post needs to have impeccable grammar. But guess what, your social media posts probably didn’t abide by the same rules. Grammarly can take you from social casual to blog formal.
For more options, HubSpot offers a comprehensive list of free and premium marketing tools to suit your needs.
A Step-by-Step Repurposing Guide
So how do you actually go about this repurposing business? Here’s a detailed guide to take you through the process.
- Audit Your Existing Content: Before diving into repurposing, assess your existing social media content. Use analytics to identify the most engaging posts.
- Theme Identification: Group the content into broad themes. For instance, all posts about ‘Healthy Eating’ can come under one umbrella.
- Draft an Outline: Before you start writing, create a rough outline of how you’ll structure the blog post. This includes deciding on the format, whether it’ll be a how-to guide, listicle, or an explainer article.
- Flesh it Out: Now, expand each point into full-fledged paragraphs. Incorporate statistics, quotes, and graphics wherever possible. This is also the stage to insert any SEO keywords, internal links, and meta descriptions.
- Polish and Edit: The first draft is never your final draft. Review your article, check for grammatical errors, and see if the flow makes sense.
Ethical Considerations
Repurposing is amazing, but it isn’t a free-for-all. Remember to:
- Seek Permission for User-Generated Content: If you’re looking to repurpose a user’s review or comment, always seek permission first.
- Cite Sources: Make sure any statistics or quotes are accurately cited to avoid plagiarism.
Repurposing your social media posts into blogs is a win-win situation. You save money, time, and efforts, while simultaneously amplifying your reach and improving your SEO metrics. So, open that social media vault and let the transformation begin!
